WORK EXPERIENCE
MAY 2016 - PRESENT
NOVEMBER 2014 - MAY 2016
AUGUST 2012 - NOVEMBER 2014
SEPTEMBER 2009 - JULY 2012
JULY 2008 - SEPTEMBER 2009
Group Account Director
Publicis, New York
Publicis are the AOR for Citibank since 2006, managing the credit cards loyalty work since 2015. I oversee the Rewards platform work for US and Global markets, with a ~$6million annual budget and dedicated team, focused on incremental improvements and optimization of the digital customer experience.
Day to Day:
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Managing a team of account and production staff, providing oversight on multiple projects and streams, ensuring teams adhere to brief, hitting financial and timeline goals
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Delivering strategic client presentations and providing recommendations that are concise, insightful and on point
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Management and mentorship of account staff, developing team members through training and identifying areas for growth
Key Achievements:
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Identified efficiencies in project processes to create a more cost effective and stringent project flow to reduce churn and time to launch
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Rolled out Global Rewards platform redesign over 2 year period to 10 markets & 5 languages
Key client: Citi
VP Account Director
Blue Fountain Media (BFM), New York
BFM is a high-intensity, high-volume agency that requires equal parts attention to a sophisticated production process, equal parts focus on creating intelligent experiences for end-users. Leading multiple accounts, projects and teams, I was responsible for managing all types of digital work - from retained, full service marketing and website builds, to rapid one-off projects.
Day to Day:
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Guide the client discovery, strategy, information architecture, user experience, and design phase of major web projects
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Manage global teams of developers to execute specification to the highest-level of quality
Convert one-off relationships to long-term retainer contracts
Key Achievements:
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Rolled out new web architecture and design for highly-scaled sites like The New School and New York University
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Re-envisioned and launched brand’s complex e-commerce platform with a four-month turnaround
Key clients:
The New School, NYU, Le Moyne College, Seamless, Juice Generation, Execu|Search
Digital Account Director
Bite DA & Bite, New York
Bite, a traditional PR & communications firm, acquired Bourne in 2012 to create an integrated marketing services offering. I was involved in the assimilation of staff and Bite’s PR clients to help extend the range of services, as well as managing the agency’s digital client roster and sales pipeline.
Key Achievements:
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Winning and managing new client accounts outside of the agency’s typical specialisms
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Standardization of new business presentations and proposals to ensure agency wide brand consistency, positioning and a format to help wow and win new business
Key clients:
Dell, Verizon, Taubman, GoDaddy, Plantronics, Xerox, MetLife, Actifio
Account Director
Bourne, New York & Glasgow, Scotland
Working with Bourne since start-up, I was part of building the company and establishing successful working relationships with key clients. Given the initial agency size, I was involved in all aspects - from compiling reports and analysis to brainstorming new ideas that helped build the client portfolio and grow business.
Key Achievements:
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Launched multiple pan European websites for global print providers, Ricoh, including 21 local variations in 15 languages
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Successfully produced and launched a new site for one of the world’s largest Talent Management Solution providers, in just 3 weeks
Key clients:
Ricoh, Dell, Microsoft, Royal Caribbean, McAfee, Symantec, Canon
Senior Account Manager
Curious, Glasgow, Scotland
While at Curious – a digital B2B and technology specialist – I worked with the planning team to develop insightful and effective strategies, ideas, campaigns and applications. Overseeing the team, I helped deliver a number of major projects which integrated one cohesive idea across offline and online channels.
Key Achievements:
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Initiated and ran mixed B2B/B2C affiliate program, including recruitment, incentives, reporting and ongoing maintenance
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Launched and managed 2 PPC campaigns, achieving an excellent ROI
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Established traffic, briefing and general working practices to help improve workflow and project processes
Key clients:
Next, Office Shoes, AVG, Pitney Bowes, Kwik Fit Insurance, Britvic
Account Manager
Equator, Glasgow, Scotland
At Equator, there is a fast learning curve. Barely in the door, I was managing the yearly email strategy for two of the agency’s major clients with big revenue targets to meet.
Key Achievements:
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Owned £2m/year account with big revenue targets across all online channels
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Ran 7 clients’ email marketing campaigns, sending over 10 million emails exceeding target response rates and industry averages
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Launched and continued to manage 15 medium to large scale websites over 3 years
Key clients:
Audi, Staples, Haven Holidays, Pretty Polly, Aristoc, Highland Spring, Wickes, Bhs, Hackett
MARCH 2004 - JULY 2008
INDUSTRIES
B2B
TRAVEL
RETAIL
EDUCATION
LOYALTY
FINANCE
RECRUITMENT
MANUFACTURING
TECHNOLOGY
CPG
TELECOMMS
REAL ESTATE
+ MANY MORE!
TOOLS
SKILLS
REFERENCES
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Microsoft Office
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Adobe Creative Suite
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Smartsheets & other productivity tools
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Content & eCommerce management systems
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Analytics platforms & tracking
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CRM/Marketing automation software
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ADA Compliant trained & certified
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Leadership
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Project management
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Presentations
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New business
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Online marketing
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Team mentorship
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Organized & detail obsessed
Available on www.linkedin.com/in/clarejohnston1
Additional references available upon request
EDUCATION
